JUHI SAWHNEY
BHARDWAJ

MARKETING MANAGEMENT · OAKVILLE, ONTARIO

Juhi Sawhney
Bhardwaj.

Campaigns, CRM and practical AI.

I plan campaigns, manage budgets and partners, and keep customer communication moving—from the first enquiry to the follow-up.

My recent work includes marketing across five Canadian dealerships and helping implement AI workflows in a custom home builder’s CRM.

Read my work Download my CV (PDF)

Open to Marketing Manager & Senior Marketing Manager roles

Juhi Sawhney Bhardwaj
Most recent roleFormer Director of MarketingQueensway Automotive Group

MY WORK

Three parts of
my marketing remit.

01 / PAID MEDIA

Queensway
Automotive Group

Director of Marketing
Dec 2024 – Apr 2026

5dealerships
across 3 brands

A campaign needed
better enquiries.

A Mazda paid campaign was generating expensive or weak enquiries. I reviewed the campaign and conversion data, then adjusted audience targeting and budget allocation.

Illustrative ad concept · AI-generatedCreated for this portfolio; not an original Queensway campaign.
AI-generated automotive ad concept: an unbranded crossover beside autumn cliffs, with the headline A better drive starts here.
THE DECISION BEHIND THE WORK

I looked beyond the number of leads to decide where the investment should go.

What I worked on

Budgets, forecasts and media allocation. Campaign and conversion reporting. Briefs, approvals and performance reviews with dealership leaders and specialist partners.

Who I worked with

Ownership, GMs, sales and service leaders, OEM representatives, two internal colleagues and 10–14 external partners across five Mazda, Mitsubishi and Volkswagen dealerships.

20–25%

approximately lower blended cost per lead

Across my broader Queensway work. This is a group-level result, not a result assigned to the individual Mazda campaign.

More about the delivery remit

I coordinated campaigns, websites and communications around local priorities, including model launches, seasonal campaigns and events. The five-dealership remit meant balancing local needs with automotive brand standards.

02 / CUSTOMER COMMUNICATIONS

Service retention
& repeat appointments

Queensway Automotive Group

~50,000contacts in the group base

One programme
I’m particularly proud of.

At Queensway, I managed segmented customer communications supporting service retention. My contribution covered campaign planning, coordination and performance review.

THE COMMUNICATIONS IN THE REMIT

  1. 01Service reminders

    Relevant contact around a service need.

  2. 02Reactivation

    A reason to reconnect with the business.

  3. 03Events & loyalty

    Communication that supports the ongoing relationship.

Illustrative email concepts · AI-generatedCreated for this portfolio; not original customer emails or delivered client creative.
AI-generated service reminder and reactivation email concepts with the headlines A little care goes a long way and Ready when you are.

I worked with dealership leaders and CRM partners to connect the communications to an outcome the service teams could act on: appointments.

~20%

increase in email-driven
service appointments

The contact figure is the group database, not the audience of one campaign. The appointment result relates specifically to email-driven service activity.

03 / AI & CUSTOMER WORKFLOWS

Practical jobs for AI
inside a custom CRM.

I helped implement AI workflows in a custom CRM application for a custom home builder.

The agents categorized and routed user feedback, supported lead processing, and drafted follow-up and catch-up emails. The work connected AI to specific points in the customer relationship.

My contribution
Helped implement the workflows.
Business context
Custom home building.

I can bring this experience to teams handling enquiries, feedback and ongoing customer communication in other industries.

Home-building context · AI-generatedAn illustrative home, not an actual client property.
AI-generated architectural scene of a limestone custom home with an oak entrance and autumn planting.

EXPLORE A WORKFLOW

CUSTOMER INPUT

“Could someone update me on my home’s progress?”

AI SUPPORT

Categorize the feedback and route it to the relevant team.

RECOMMENDED HUMAN REVIEW

The team reviews the request and confirms the response.

An illustrative walkthrough with sample data—not the client’s CRM or a live AI tool. Human review shows the approach I would recommend.

WHAT TRANSFERS

What I’d bring
to a new team.

The audience and offer change between industries. I would bring the same attention to campaign decisions, customer communication and the people delivering the work.

Automotive case studies (PDF)
01 Review the whole enquiry journey
Look at where interest comes from, what makes an enquiry useful, and how the team follows it through to a conversation or appointment.
02 Make the customer communication relevant
Plan messages around different customer needs and stages of the relationship, rather than send the same communication to everyone.
03 Give the work owners and review points
Connect briefs, budgets, approvals and performance reviews with the teams and partners responsible for delivery.

BACKGROUND

The route here.

My career has included consumer brands, fashion media, my own ventures and Canadian automotive marketing.

Before the Canadian roles, I worked in brand management and consumer-brand distribution in India, and founded clothing and home décor ventures. I also worked with Grazia / Worldwide Media.

At Queensway, the Director title reflected a five-dealership remit. I stayed close to the day-to-day work. I’m looking for a hands-on marketing management role where I can bring that experience to a new team.

MSc International Marketing
Newcastle University, United Kingdom

My full background on LinkedIn (opens in a new tab)
DEC 2024 — APR 2026Director of MarketingQueensway Automotive Group

Five dealerships, three automotive brands. Budgets, forecasts, media allocation, reporting and partner coordination.

APR 2023 — NOV 2024Marketing ManagerErin Mills Mazda

Hands-on vehicle sales and service marketing, digital campaigns and co-op investment, before moving into the group role.

EARLIER · INDIABrand, media & entrepreneurshipHimalaya Agencies · Grazia / Worldwide Media

Brand management, consumer-brand distribution and fashion media, alongside founding clothing and home décor ventures. At Himalaya Agencies, four team members and five medical representatives reported to me.

TOOLS I’VE WORKED WITH

Google Ads · Meta Ads · GA4 · WordPress · Mailchimp · Constant Contact · Canva · Microsoft 365

PEOPLE I’VE WORKED WITH

From the people
on the team.

“She has a strong understanding of multi-location and multi-brand marketing, with the ability to balance competing priorities while keeping business goals at the forefront.”

Danielle SandovalDirector of Marketing, Prestige Auto Group Ontario
LinkedIn recommendation · June 2026

Phil Steadman, who managed me directly at Queensway, highlighted my attention to detail, work ethic and contribution to a supportive team.VP of Operations · Summary of his July 2026 LinkedIn recommendation

Read the recommendations (opens in a new tab)

OPEN TO MARKETING ROLES

Let’s talk
about the role.

Marketing Manager & Senior Marketing Manager
Oakville · GTA, Halton & Hamilton
Also open to remote roles in Ontario

Download my CV (PDF)